Live casino promotions such as welcome bonuses and no-deposit bonuses have helped give players incentive to try these new streaming options. One example of this is the live casino industry where players can tune in to play games in which live dealers deal cards via a stream, as players place bets and win chips by interacting with that stream. Game developers may even offer additional interactivity with streams. New release The Darwin Project is a good example of this, with the game allowing one player to act as an MC who can give power-ups and boosts to players who are lagging behind, making for interesting, highly viewable gameplay that is well-suited for live streaming.
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However, in the future, we can expect the games industry to embrace that in more ways, going beyond stream sponsorships and giving free games to the most popular people on Twitch.įor example, video game developers can think of more ways to include “stream-friendly” features. The traditional method of video game-related live streaming involves someone playing a game while streaming it to hundreds and even thousands of viewers.
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With SuperData also predicting these viewing figures to grow by 21% between now and 2021, it begs the question: What does the future of gaming livestreaming look like? Games Industry to Embrace Livestreams in New WaysĪ person holds a PS4 controller in front of a screen via Pexels
While this figure also includes video on demand that is uploaded to YouTube as well as streamed live, a huge reason why the “worldwide gaming video content audience” sits at 665 million people are game live-stream platforms such as Twitch. In April 2017, a report published by industry analytics firm SuperData Research revealed that more people watch video game content and streams than HBO, Netflix, Hulu, and ESPN combined. We are proud to be a part of this community and know that we will continue to see it grow in the months and years to come.Īs always, we will be there, ready to help you claim your fame and fortune.To say that the video game streaming industry is taking off would be some sort of an understatement. This is the true strength of live streaming and always will be.
Each of us bringing what we love to massive communities that love the same things. What we’re building together isn’t about big events: it’s about individuals. The truth is, individual creators like so many of you are what really power Twitch. Esports represent only around 9–17% of total hours viewed on Twitch (largely averaging out at 10% through the year). As the chart above shows, this is far from the truth. That said, there is a massive misconception that the success of live streaming is *all about* Esports. Sure, Esports have the big, sexy events with huge sponsorships and dramatic face-offs for big prize money - no one would argue that they are not brilliant to watch. By improving the discoverability of the “long tail” and building stars outside of the top 100, Twitch is “spreading the wealth” and creating a stronger platform.įinally, the chart above highlights a fact that those of us who live and breathe live streaming know well, but very few understand outside of our community: live streaming is so much more than Esports. What does this mean for Twitch? A platform that only relies on a handful of stars to drive growth is weak, but Twitch is actually showing its strength here. Meanwhile, the viewership across streamers ranked 101–10,000 grew dramatically - around 10% for the entire cohort, with the largest growth coming from streamers 5001–10,000 (+14.24% in Q3 alone).
That number in September? 254 Million hours The top stars on Twitch are still stars, no doubt, but their growth completely stagnated in 2018 - in January, the top 100 garnered 262 Million hours viewed for the month.The “long-tail” of Twitch is defined here as any live streamer that falls outside of the top 100 on the platform (when ranked by overall viewership).Our analysis shows one of the most encouraging signals for Twitch, and one that most people aren’t paying attention to: the growth of Twitch’s “Long Tail”.
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